E-Commerce Laws You Must Know To Run An Online Business

Make sure your e-commerce business complies with Australian Consumer Law by having accessible terms and conditions.

 

In Short

  • Understand key e-commerce laws, including Australian Consumer Law (ACL), privacy laws, shipping regulations, and intellectual property (IP) protection.
  • Ensure your e-commerce policies (returns, refunds, and cancellations) are clear and comply with legal standards.
  • Prioritise customer data protection and stay informed about shipping restrictions for your products.


Tips for Businesses

Make sure your e-commerce business complies with Australian Consumer Law by having accessible terms and conditions. Always publish a clear privacy policy detailing how customer data is handled. Understand shipping restrictions and check with couriers about any product limitations. Lastly, protect your intellectual property with trademarks and avoid using content you don’t have permission to use.

E-commerce is a relatively new retail branch, having taken off recently as the internet has exploded. It is important to note that all businesses, including those operating exclusively online, are subject to rules and regulations. Whether you are a new or well-established e-commerce business, there are several laws you must know. This article will take you through four e-commerce laws you must understand to run an online business.

Australian Consumer Law

The Australian Consumer Law (ACL) oversees all e-commerce transactions in Australia, making it essential to prevent legal disputes or breaching any obligations. The ACL provides consumers with specific legal rights and ensures businesses can be held accountable for their actions.

The ACL compels you to guarantee several elements. This includes the product must:

  • be without defects;
  • match the description on the website;
  • meet safety regulations; and
  • come with certain guarantees, including the right to request a replacement, refund or cancellation.

Failure to comply with ACL can lead to disputes and complaints reported to the Australian Competition and Consumer Commission (ACCC). Although it is impossible to contract out of these guarantees, you should still have an e-commerce policy. This policy should be outlined in easily accessible terms and conditions, outlining conditions and time frames for returns, refunds and cancellations.

Privacy Laws

All businesses should be aware of the relevant privacy laws. This is particularly pertinent for e-commerce businesses, which have access to a larger market than traditional businesses. Depending on where your e-commerce business operates, you will need to know the different applicable rules and jurisdictions.

In Australia, the Privacy Act 1988 provides critical laws protecting private information. This includes the collection, use, storage and sharing of any personal information. However, even if this legislation does not apply to you, you must protect your customers’ data to prevent any data breaches. Therefore, all e-commerce businesses should prioritise publishing a highly visible privacy policy outlining exactly how they handle sensitive data.

Shipping Laws

Before setting up an e-commerce business, you must know specifically what you can and cannot send to customers. The Australian Code for the Transport of Goods by Road & Rail outlines some dangerous goods you cannot ship in the mail. This includes: 

  • explosive materials;
  • certain liquids; and 
  • perishable items, including fresh fruits and vegetables. 

The courier company you choose to use for your e-commerce business will also have their own restrictions. For example, certain courier companies will not ship glass because of the potential dangers if the item breaks. Therefore, before setting up your business, you should check that you can legally ship your goods.

Intellectual Property 

All e-commerce businesses should be aware of intellectual property (IP) laws. Knowledge of this will protect your business and ensure you do not impede on the IP of others. An e-commerce business’s IP will include all its intangible assets, including its branding material and online content. Protecting your branding with a trade mark is one way to prevent anyone from using your IP for their benefit.

In addition to protecting your IP, it is equally important to not ‘steal’ anyone else’s. This includes ensuring all content you publish is either original or royalty-free content that you can use safely. If you use someone else’s IP without their consent, you risk legal disputes and tarnishing your business’ reputation.

Key Takeaways

To run an online business safely and successfully, e-commerce business owners must be aware of the laws surrounding their operations. Some important e-commerce laws to be aware of include laws regarding:

  • Australian Consumer Law;
  • privacy;
  • shipping; and
  • intellectual property.

Frequently Asked Questions

What is e-commerce?
E-commerce refers to a business model selling goods and services online. E-commerce allows businesses to access a wider market, making it popular for smaller companies with a narrow reach. Australia is one of the largest e-commerce markets in the world, with the industry continuing to expand.

What e-commerce laws should I know to run an online business?
To run an online business safely and successfully, e-commerce owners must know the laws surrounding their operations. Some essential laws that e-commerce business owners should understand include laws regarding the Australian Consumer Law, privacy, shipping and intellectual property.

 

By Emily Young
Legal Vision
Legalvision.com.au

 

 

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Mark Lisle

Mark Lisle

Mark is our managing partner and has been with the firm for over 36 years. He brings a wealth of experience in all areas of our business, including business advisory, taxation and self managed superannuation.

Mark’s ethos is that good advice stems from working closely with our clients and being prepared to go that extra step to assist them in meeting their goals and optimising their financial position.

Mark is a Fellow of Chartered Accountants Australia and New Zealand, an accredited SMSF Specialist and a registered SMSF auditor.

Outside of work, Mark enjoys trying to keep fit and spending time down at his “second home” in Port Fairy.

Josh Laing

Josh Laing

Joshua began working at Rundles in 1999 whilst still completing his Bachelor of Business (Accountancy) degree at RMIT. After graduating in 2001 he was admitted to the Institute of Chartered Accountants Australia and New Zealand in 2004. Joshua spent two years working in London before returning to Rundles in 2006.

Josh has a wealth of knowledge across a broad range of industries as well as in Self Managed Superannuation. Josh enjoys working with family groups and businesses to ensure they’re structured correctly to maximise asset protection, succession planning and management of tax.

Married with 2 children, Josh spends his weekends with his family and following the Tigers.

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Brad Roach

Brad has been a part of the Rundles Team since 1996 and became a Partner of the firm in 2014. During his time at Rundles, Brad has developed a strong relationship with his clients across a wide range of industries and is dedicated to assisting them to reach their personal and business goals.

Brad is passionate about seeing his clients succeed and utilises his extensive experience in public practice to provide a holistic service to his clients. He also has a wealth of experience in superannuation, particularly self managed superannuation funds.

In his spare time, Brad likes to play a round of golf with friends and enjoys watching his two sons play various sports.

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Peter Davison

Peter graduated from RMIT with a Bachelor of Business (Accountancy) with distinction in 1976. He joined Rundles upon graduating. Peter has been a member of the Institute of Chartered Accountants since 1979 and a Fellow since 1991. As an active yachtie of many years, Peter can often be found on the water. Otherwise, he and his wife spend time with their friends and extended family.

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Sandy Gilbert

Sandy was admitted to the Institute of Chartered Accountants in 1973 and has been a Fellow since 1983. He gained extensive experience in auditing and accounting services over seven years at Pannell Kerr Forster before joining Rundles in 1973. Sandy is married with three children. A former amateur footballer of some note, Sandy is still an avid follower of the game and enjoys weekends at his country retreat.