"Ajen is an accountant who is down to earth and genuinely interested in their clients prospering."
"As a trusted advisor you guided our business back on course when the outlook was far from positive and we look forward to your continued assistance into the future"
"His attitude towards his work and my portfolio has been exemplary. He always finds time for me at short notice and is a benefit to all."
"Ajen always has a high standard of professional manner. He continued to give me good advice and is a reliable person, helpful in sorting out problems and finding solutions easily."
"Ajendra has made himself available sometimes even after normal business hours, to assist us with any questions we have, even when sometimes they may have seemed silly or simple, he has answered in full and easy to understand terminology, at no point has he ever made me feel silly for asking."
"He is always accessible to speak with and even calls me to ask if I need help with anything."
"Ajendra's willingness to dedicate "caring time" to his clients sets him apart from others."
"I am confident to refer friends and family to his team because I know they are in the most capable hands. Ajendra’s honest, caring and upbeat nature has been an absolute godsend and I am so thankful that our paths crossed"
"Ajendra’s speaks with you in a language that you can understand and comprehend easily which assists in equity and partnership with your tax agent."
"We find you have a personal approach to your accounting practice, which makes everyone feel like number 1. This is a rare and special trait, and leaves us knowing we are in good hands."
"He is very astute, and at the same time down to earth and really interested in his clients prospering. For people like us who are new to small business this is an absolute god sent."
"He shows a genuine interest and I never feel rushed. He has created a warm and friendly environement."

Accountants ‘have important role to play’ in digital transformation

The accounting profession is being encouraged to aid small businesses through their digital transformation journey, with the Morrison government making a $2.8 million commitment to streamline electronic transactions.

Earlier this month the federal government confirmed it would commit $2.8 million towards digitising legal documents in an attempt to save Australians both time and money.

The roll-out aims to improve digital approaches to document execution and develop “practical resources to support further application of the Electronic Transactions Act 1999”.

“Australian businesses are adopting new technologies at a greater rate than ever before, and the Morrison Government is assisting them to do so,” the Minister for Superannuation, Financial Services and the Digital Economy, Jane Hume, said.

“The Morrison Government has taken a world-leading position on deregulation and the settings needed to accelerate our digital economy – these simple steps will grow Australia’s future as a modern and leading digital economy.”

Gavan Ord, senior manager business policy at CPA Australia, said it’s pleasing to see funding committed to digitalising Australia’s economy however noted more must be done.

“Accountants can be involved in executing legal documents and will benefit directly from streamlining electronic transactions,” Mr Ord said, adding: “At the same time, more still has to be done to ensure small businesses can participate in the digital economy.

“The digital economy is a thousand piece puzzle. This announcement is one piece of that puzzle. Unfortunately, a significant number of the pieces are still in the box. For too long, too little has been done to support Australia’s small businesses to improve their digital capability. That’s the largest missing part of the puzzle.

“Far from being leaders in the digital economy, Australian small businesses are digital laggards. CPA Australia research shows that Australian small businesses are the least likely to invest in digital technology among the Asia-Pacific. They are also the least likely to profit from their investment in technology.”

Mr Ord explained that this digital gap between small business in Australia and Asia is likely to have contributed to Australia’s small businesses reporting lower growth than their peers in the region in 2021.

“We’re urging the government to use the upcoming budget to show greater support for digital transformation. Ad hoc initiatives such as this aren’t sufficient. There needs to be a significant commitment of public funding to help Australian small businesses transform,” he said.

“Other governments have introduced ambitious programs to assist small businesses to digitalise, and Australia must too.

“The accounting profession has an important role to play in advising small businesses on digital transformation. In our 2022-23 budget submission, we’ve asked the government to provide small businesses with financial incentives to access business advice.”

 

 


Emma Ryan
25 February 2022
smsfadviser.com

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